Our Expertise

Creative Events

Creative and unique events are a great way to bring visitors and residents downtown to support local merchants by shopping and dining.

 

Producing regularly scheduled special events downtown keeps the public-at-large excited about visiting the downtown area, which promotes local businesses.

Research & Economic Development

The downtown organization should be the keeper of the critical data in order to ensure successful planning for the future.  Economic Development is necessary for promoting a strong downtown economy by advocating for the success of the business environment.  Examples of business research include:

  • Data collection of all property parcels and corresponding merchant and business data

  • A facilitated Retail Strategy and Cluster Study for Downtown Delray Beach

  • Created award-winning brochure - Strategies for Survival

  • Initiated ongoing pedestrian studies

Conferences Consultations & Webinars

If your downtown is missing excitement, growth and revitalization, please contact me at any time.  

Every downtown has the potential to be GREAT!

 

Downtown Florida Districts consulted under Marjorie Ferrer's watch:

  • Northwood Village

  • Cocoa Beach

  • Delray Beach

  • Panama City

  • Sanford

  • Sebring

  • Vilano Beach

  • Village of Cocoa 

  • and many more

Marketing & Promotion

Marketing and promotions include targeted advertising, programs and activities.  Communities can produce positive economic results by engaging customers year-round.  Examples include:

  • Annual Reports

  • Downtown Guidebooks

  • Merchant Directories

  • Special Events and Monthly Merchant Campaigns

 

Social media campaigns and web site content that is current, motivating and interactive maintains the relationship between "Downtown" and the targeted audience.  Sustaining a clear brand identity - one that is consistent throughout all marketing channels, creates a special awareness in the public's eye - one of familiarity and of past experiences in the downtown area.

Placemaking

By fostering a clean, safe, well-lit and welcoming environment, any city can make their downtown a great physical, social and experiential place.  Categories that require focus include safety, security and crime, noise, cleanliness and improvements, traffic and parking.

Examples include:

  • A practical guide for downtown businesses

  • Simplifying city codes for merchants

  • Suggestions in sustainability efforts

  • Outlining pedestrian wayfinding signage systems

  • Employee parking directives

  • Sidewalk maintenance and lighting

Administration

By accurately administering annual targeted budget projects, goal seting and long term strategic planning, a downtown can accurately plan for its successful future.

 

Collaborative partnerships, which include Chambers of Commerce, Florida Main Streets, Offices of Economic Development, Community Redevelopment Agencies, Downtown Development Authorities, City team members or task forces, Business Development Councils, Convention and Visitors Bureaus, Local County and State Officials are essential to the growth of any downtown.